Guided by his sometimes soothing, sometimes raucous baritone, Mr. Sam leads The People People in a lively, electrifying dance hall sound while maintaining an intimacy fit for a long late night drive. Recorded live to tape in the summer of 2023 on the shores of the Puget Sound at Unknown Studios in Anacortes, Washington, Mr. Sam & The People People have crafted an analog concoction of rousing vocal arrangements, bouncing pianos, razor sharp steel guitar, and grooving percussion all in service of the sounds of togetherness.   

“Again! Again!” feels, all in all, akin to a long phone call with an old friend. A conversation where “how are you?” is more than a formality. Devin Champlin, songwriter for The Sons of Rainier and Mr. Sam’s longtime friend and collaborator offers this – 

“On Again! Again! Mr Sam’s inner voice is out for all to hear, and it’s part pregame coach pep-talker, part puppy lover, part late night host, and all delivered with such playful care and loving sincerity, that I’m inclined to believe him. He’s lending us his own kind reminders that we’re OK, we’re going through it, and we’re not alone [...] Sam can turn guilt to kindness, get to know all the strangers, watch the stars and cry, knock on wood, and twirl his tail all he wants, but I don’t believe he’s getting out of this monkey business for one minute.”